Diana Pfaff

Diana Pfaff

Licensed Salesperson

Having moved across oceans and continents too often to count, this real estate agent will understand any of your concerns even if you merely want to move across the street. Knowledgeable and efficient in the rental process, Diana provides you with an in depth market analysis in accordance with your needs and ensures that you get the apartment you want.
Whether you are a true New Yorker, a recent NYC resident or a fellow international, Diana is able to guide you through the world's most vibrant rental market with efficacy and ease. Relax and enjoy the move into your new home.


  • E 54TH ST.

    Midtown East
    No Fee
    $7,500
    3 BR / 2.5 BT
  • W 45TH ST.

    Midtown West
    No Fee
    $7,500
    3 BR / 2 BT
  • E 64TH ST.

    Upper East Side
    No Fee
    $7,000
    3 BR / 3 BT
  • E 72ND ST.

    Upper East Side
    No Fee
    $6,500
    3 BR / 1 BT
  • E 63RD ST.

    Upper East Side
    No Fee
    $6,500
    2 BR / 2 BT
  • E 47TH ST.

    Midtown East
    No Fee
    $6,500
    4 BR / 2 BT
  • W 55TH ST.

    Midtown West
    No Fee
    $6,000
    3 BR / 2.5 BT
  • W 24TH ST.

    Chelsea
    $5,500
    2 BR / 2 BT
  • W 23RD ST.

    Chelsea
    $5,500
    2 BR / 2 BT
  • E 63RD ST.

    Upper East Side
    No Fee
    $5,500
    3 BR / 2.5 BT
  • E 87TH ST.

    Upper East Side
    No Fee
    $5,500
    2 BR / 2 BT
  • E 68TH ST.

    Upper East Side
    No Fee
    $5,500
    2 BR / 2 BT
  • E 72ND ST.

    Upper East Side
    No Fee
    $5,000
    2 BR / 2 BT
  • E 39TH ST.

    Murray Hill
    No Fee
    $5,000
    2 BR / 2 BT
  • E 34TH ST.

    Murray Hill
    $5,000
    3 BR / 2 BT
  • E 44TH ST.

    Midtown East
    $5,000
    3 BR / 2 BT
  • E 47TH ST.

    Midtown East
    No Fee
    $5,000
    3 BR / 2 BT
  • E 51ST ST.

    Midtown East
    No Fee
    $5,000
    3 BR / 2 BT
  • E 34TH ST.

    Murray Hill
    No Fee
    $5,000
    3 BR / 2 BT
  • E 57TH ST.

    Midtown East
    No Fee
    $5,000
    2 BR / 2 BT
  • E 58TH ST.

    Sutton Place
    $5,000
    1 BR / 1 BT
  • W 43RD ST.

    Midtown West
    No Fee
    $5,000
    3 BR / 2 BT
  • W 43RD ST.

    Midtown West
    No Fee
    $5,000
    3 BR / 2 BT
  • W 37TH ST.

    Midtown West
    No Fee
    $4,800
    3 BR / 2 BT
  • E 58TH ST.

    Midtown East
    $4,700
    2 BR / 2 BT
  • E 57TH ST.

    Midtown East
    No Fee
    $4,500
    2 BR / 2 BT
  • E 56TH ST.

    Midtown East
    No Fee
    $4,500
    2 BR / 1 BT
  • E 49TH ST.

    Midtown East
    No Fee
    $4,500
    2 BR / 2 BT
  • W 21ST ST.

    Chelsea
    No Fee
    $4,500
    1 BR / 1 BT
  • W 53RD ST.

    Midtown West
    No Fee
    $4,500
    2 BR / 1 BT
  • W 42ND ST.

    Midtown West
    $4,500
    3 BR / 2 BT
  • W 42ND ST.

    Midtown West
    No Fee
    $4,500
    2 BR / 2 BT
  • W 57TH ST.

    Midtown West
    No Fee
    $4,500
    2 BR / 2 BT
  • W 55TH ST.

    Midtown West
    No Fee
    $4,500
    2 BR / 1.5 BT
  • W 37TH ST.

    Midtown West
    No Fee
    $4,500
    3 BR / 2 BT
  • W 54TH ST.

    Midtown West
    $4,500
    2 BR / 2 BT
  • W 37TH ST.

    Midtown West
    No Fee
    $4,400
    2 BR / 2 BT
  • E 38TH ST.

    Murray Hill
    No Fee
    $4,300
    2 BR / 2.5 BT
  • E 25TH ST.

    Kips Bay
    No Fee
    $4,250
    2 BR / 1 BT
  • W 43RD ST.

    Midtown West
    No Fee
    $4,200
    2 BR / 2 BT
  • W 48TH ST.

    Midtown West
    $4,200
    2 BR / 2 BT
  • E 39TH ST.

    Murray Hill
    $4,000
    2 BR / 1.5 BT
  • E 33RD ST.

    Kips Bay
    No Fee
    $4,000
    2 BR / 1.5 BT
  • W 23RD ST.

    Chelsea
    No Fee
    $4,000
    1 BR / 1 BT
  • W 24TH ST.

    Chelsea
    $3,800
    1 BR / 1 BT
  • W 31ST ST.

    Chelsea
    No Fee
    $3,650
    2 BR / 1 BT
  • W 24TH ST.

    Chelsea
    $3,600
    1 BR / 1 BT
  • E 18TH ST.

    Gramercy Park
    $3,600
    1 BR / 1 BT
  • E 44TH ST.

    Midtown East
    No Fee
    $3,525
    1 BR / 1 BT
  • E 34TH ST.

    Murray Hill
    $3,500
    2 BR / 1 BT
  • E 56TH ST.

    Midtown East
    No Fee
    $3,500
    2 BR / 1 BT
  • E 35TH ST.

    Murray Hill
    No Fee
    $3,500
    2 BR / 1 BT
  • E 38TH ST.

    Murray Hill
    No Fee
    $3,500
    2 BR / 1 BT
  • 2ND AVE.

    Kips Bay
    No Fee
    $3,500
    2 BR / 1 BT
  • W 25TH ST.

    Chelsea
    $3,500
    1 BR / 1 BT
  • 11TH AVE.

    Chelsea
    No Fee
    $3,500
    1 BR / 1 BT
  • W 42ND ST.

    Midtown West
    No Fee
    $3,500
    1 BR / 1 BT
  • W 38TH ST.

    Midtown West
    No Fee
    $3,500
    1 BR / 1 BT
  • W 33RD ST.

    Midtown West
    $3,500
    2 BR / 1 BT
  • E 46TH ST.

    Midtown East
    No Fee
    $3,450
    2 BR / 1 BT
  • E 34TH ST.

    Kips Bay
    No Fee
    $3,400
    2 BR / 1 BT
  • E 34TH ST.

    Murray Hill
    No Fee
    $3,400
    1 BR / 1 BT
  • W 37TH ST.

    Midtown West
    No Fee
    $3,400
    1 BR / 1 BT
  • W 37TH ST.

    Midtown West
    No Fee
    $3,400
    2 BR / 1 BT
  • W 42ND ST.

    Midtown West
    No Fee
    $3,400
    2 BR / 1 BT
  • W 48TH ST.

    Midtown West
    No Fee
    $3,400
    1 BR / 1 BT
  • E 56TH ST.

    Midtown East
    No Fee
    $3,395
    1 BR / 1 BT
  • E 47TH ST.

    Midtown East
    No Fee
    $3,300
    2 BR / 1 BT
  • E 49TH ST.

    Midtown East
    No Fee
    $3,300
    1 BR / 1 BT
  • E 39TH ST.

    Midtown East
    No Fee
    $3,300
    2 BR / 1 BT
  • E 34TH ST.

    Murray Hill
    No Fee
    $3,300
    2 BR / 1 BT
  • E 55TH ST.

    Midtown East
    No Fee
    $3,300
    1 BR / 1 BT
  • E 44TH ST.

    Midtown East
    $3,300
    2 BR / 1 BT
  • MADISON AVE.

    Midtown East
    No Fee
    $3,300
    1 BR / 1 BT
  • E 33RD ST.

    Kips Bay
    No Fee
    $3,300
    2 BR / 1 BT
  • 10TH AVE.

    Midtown West
    No Fee
    $3,300
    2 BR / 1 BT
  • RIVER PL

    Midtown West
    No Fee
    $3,300
    1 BR / 1 BT
  • W 50TH ST.

    Midtown West
    $3,300
    2 BR / 1 BT
  • W 37TH ST.

    Midtown West
    No Fee
    $3,200
    1 BR / 1 BT
  • E 39TH ST.

    Murray Hill
    No Fee
    $3,200
    1 BR / 1 BT
  • E 29TH ST.

    Kips Bay
    No Fee
    $3,100
    2 BR / 1 BT
  • E 39TH ST.

    Murray Hill
    No Fee
    $3,100
    1 BR / 1 BT
  • E 51ST ST.

    Midtown East
    No Fee
    $3,000
    1 BR / 1 BT
  • W 31ST ST.

    Chelsea
    No Fee
    $3,000
    Studio / 1 BT
  • W 55TH ST.

    Midtown West
    $3,000
    1 BR / 1 BT
  • W 37TH ST.

    Midtown West
    No Fee
    $3,000
    1 BR / 1 BT
  • W 57TH ST.

    Midtown West
    No Fee
    $3,000
    1 BR / 1 BT
  • W 48TH ST.

    Midtown West
    $2,900
    1 BR / 1 BT
  • E 57TH ST.

    Midtown East
    No Fee
    $2,800
    Studio / 1 BT
  • E 46TH ST.

    Midtown East
    No Fee
    $2,800
    1 BR / 1 BT
  • 10TH AVE.

    Midtown West
    No Fee
    $2,700
    Studio / 1 BT
  • RIVER PL

    Midtown West
    No Fee
    $2,600
    Studio / 1 BT
  • E 34TH ST.

    Kips Bay
    No Fee
    $2,600
    Studio / 1 BT
  • E 49TH ST.

    Midtown East
    No Fee
    $2,600
    Studio / 1 BT
  • E 18TH ST.

    Gramercy Park
    $2,600
    Studio / 1 BT
  • E 36TH ST.

    Murray Hill
    No Fee
    $2,500
    Studio / 1 BT
  • E 56TH ST.

    Midtown East
    No Fee
    $2,500
    Studio / 1 BT
  • E 36TH ST.

    Murray Hill
    No Fee
    $2,500
    Studio / 1 BT
  • W 37TH ST.

    Midtown West
    No Fee
    $2,400
    Studio / 1 BT
  • View All For Rent Listings
May 2016 by Edwin F. , Midtown West
Diana is THE best real-estate agent I''ve worked with! She''s a master of all she surveys in the Midtown area and beyond, incredibly efficient and extremely affable too. When I first told her my apartment requirements, I was concerned I was being unrealistic.

But I need not have been, because the very next day she set up 4 back-to-back appointments with the leasing offices of buildings that exceeded my expectations! She is punctual, patient, very responsive and was meticulous in telling me precisely what documents I''d need to bring.

She is a consummate professional, and even stayed longer than planned just to help me apply for my preferred apartment in person. I only wish I''d reached out to her sooner! You simply cannot go wrong in picking Diana as your agent. I am confident she will prove to be a tremendous asset in your apartment hunt.

October 2015 by Diahanna D. , Murray Hill
Diana Pfaff is a fantastic broker because she is a passionate professional who delivered to us everything on our ' must-haves' list! Because we were relocating from San Jose CA to NYC, I initiated contact via email. As our trip to NYC to find an apartment in ONE weekend approached, Diana called me to make sure she understood exactly what we needed to make our new location feel like home. As we visited possible apartments in person together, Diana was keen on listening to how we felt about the spaces we saw, and reconfigured the viewings so our time was never wasted by seeing something we wouldn't have wanted. Diana walked with us every step, literally, and when we found our place Sunday afternoon, paperwork was ready Monday morning. We knew what we wanted and Diana Pfaff stuck by us, tolerated my sarcasm and my husband's tall orders. My husband, our dog and I could not be more thrilled and thankful. We highly recommend Diana Pfaff.

October 2015 by Tom G. , Murray Hill
Diana was so helpful in coordinating our move from California. She was very responsive and had many options for us based on our requirements. She even helped us negotiate cost after we decided on a property. She is awesome.

September 2015 by Mariah C. , Midtown West
From the start of my apartment search to the end, working with Diana Pfaff was truly a pleasure. Diana was attentive and dedicated to helping us find the best apartment. Searching for apartments remotely (I was still living in Texas at the time can be extremely nerve-wracking, but Diana was very good about keeping communication open and updating me on the search. She was adamant about showing us all of the options to make sure my trips to the city were worthwhile. Diana graciously spent hours in appointments with us, often taking the time to show us over 5 apartments a day. Diana was very understanding and responsive as our preferences changed. She took the time to really understand what our “must haves” were, what our budget was, and where we could compromise. With each change, Diana narrowed her search to make sure she was only showing us apartments that we would really be interested in renting. Though the apartment application process is very time sensitive, we never felt any pressure from Diana to move forward. Diana is very genuine and her first concern was always if we were certain this apartment was “the one.” When we finally did find the apartment we loved, Diana was excellent at communicating with the landlords. She advocated on our behalf and was quick to update us with any news. Amazingly, Diana even negotiated for us to sign the lease the same day we were approved to rent. She has truly taken the realtor-client relationship above and beyond her duties. Even now that the lease has been signed, Diana has made herself available for any questions or help that we may need. I had a wonderful experience with Diana and would have no hesitations returning to her for business or recommending her services to family and friends.

September 2015 by Molly H. , Murray Hill
Diana was such a pleasure to work with! Not only was she extremely responsive to our emails and calls, but she also took the time to really understand exactly what we were looking for in a new home. She is extremely good at what she does, and it was a pleasure working with her to find the perfect option for us. We could not have done this search without her! I would absolutely recommend her and look forward to working with her in the future.

December 2013 by Corey , Diana made finding my dream apartment in NYC a complete breeze.
Diana made finding my dream apartment in NYC a complete breeze.

Specifically she:
-contacted me quickly after my inquiry and followed up often.
-provided me with the documents I needed to collect for rental consideration.
-listened and understood my needs and desires for an apartment.
-suggested a meeting point that was easy to find and was on time, although I was not.
-showed me an aggressive targeted list of high-end properties that fitted my needs.
-worked with property managers to get me quickly approved for the apartment I wanted.
-followed through with the entire lease agreement process, to the bitter end!

Diana made this one of the easiest relocation experiences I have ever had with 17 years in the US Navy. She worked, researched and pursued tirelessly to make sure I was very well taken care of.

I strongly recommend her to handle anyone''s move to NYC. I now have the perfect midtown apartment in only 1.5 days.

Thorough-Prepared-Dedicated-Professional.

Commander C. B. Barker
United States Navy

November 2013 by Daniel , Diana was extremely helpful , Midtown East
Diana was extremely helpful throughout the entire process, from finding apartments to show through the final lease signing, and she was even available with additional questions after we signed the paperwork. She was knowledgeable about apartment locations and knew how to get around (which we found helpful as other brokers kept getting lost), and didn''t waste our time. She was also available to us at virtually all hours of the day and into the evening. She''s extremely nice and I would strongly recommend using her to find an apartment in NYC.